Brand Ethos

The story behind Vīta Edit

Vīta Edit is the lifestyle and apparel sister brand to Vitaminglow. Founded by Sheena King, it brings the same care we give our skin to the clothes we wear every day.

Sheena’s years as a dental nurse shaped her eye for detail. Her love of health and fitness inspired a collection built around comfort, movement and rest. We print or embroider each design to order.

Our gold twin tulips symbolise the shared roots of Vīta Edit and Vitaminglow. Our curled fox celebrates rest.

Vīta Edit — Everyday life, thoughtfully dressed.